With today’s release of “Lucretia,” Sam Morrow pushes further into the bold new chapter he first introduced with “Cruisin’,” building momentum toward the release of his new full-length album, Southern Boogie, arriving June 12, 2026 via Copaco/Blue Élan Records. Long celebrated for his swampy blend of country funk and roadhouse blues, Morrow has fully stepped beyond the Americana-leaning palette of his earlier trilogy and into something grittier, louder and raw, Texas-bred southern rock that sounds exactly like what it is: Sam Morrow, confidently evolving.
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The shift follows a cross-country move, a renewed outlook, and a stretch of significant personal change that left Morrow more grounded and confident in his direction than ever before. His earlier records—Concrete & Mud, Gettin’ By On Gettin’ Down, and On the Ride Here—earned acclaim from outlets like Rolling Stone, NPR’s World Café, and Americana radio for their groove-driven, genre-blurring style. With Southern Boogie, he steps into a harder-edged, unapologetically guitar-forward sound that leans more directly into his Texas roots.
Recorded mostly live in Austin with producer Jonathan Tyler, the album embraces a stripped-down, analog approach — two guitars, bass, keys, drums, tube amps, and no click track. No polish for the sake of polish. No safety net. Just the sound of a band in a room, playing loud and honest.
“Jonathan got it before I even explained it,” says Morrow. “We just wanted it to sound gritty and raw. Like a band in a room, because that’s what it is.”
The result is Southern Boogie — nine tracks of straight-ahead southern rock with grit, groove, and heart. Songs like “Cruisin’” capture the freedom of forward motion, while “South Texas Women” and “Wedding Ring” reflect the optimism and certainty of reconnecting with his high school sweetheart after 15 years apart. Elsewhere, “Saturday Night” delivers swagger, “In The Bag” takes a clear-eyed look at excess, and “Put It In A Song” reminds listeners that every experience — good or bad — eventually finds its way into the music.
“Lucretia” is about breaking free from the places — and people — that keep you stuck. Built on biting guitar tones and a bouncy, propulsive groove, the track captures that first step forward when you finally decide to move on.
“Lucretia is about getting out of a situation where you feel stuck,” says Morrow. “You just got to put one foot in front of the other, and that’s how I felt writing this song. It’s got biting guitar tones into a bouncy groove to get you on your feet and out of the mud.”
Morrow’s 2024 album On the Ride Here was widely praised as a forward-thinking record that fully captured his sonic identity, completing a musical trilogy that began with the country-leaning Concrete & Mud and the rock-driven Gettin’ By On Gettin’ Down. Over the course of his career, Morrow has steadily built a reputation as a genre-blending craftsman and compelling live performer, making his Grand Ole Opry debut in November 2023 — a milestone moment in an already storied journey.
Critics have long championed his work. Rolling Stone praised his sound as “a sinewy, head-nodding listen…demands to be played loud at parties,” American Songwriter highlighted his “gutsy, tight, sinewy rhythms that burst out of the speakers,” while WMOT called him “a master tailor, sewing together chunks of genre sounds and styles.” Concrete & Mud reached the Top 10 on the Americana Radio Chart, and standout track “Quick Fix” has amassed over 1.8 million streams, earning placement in the Showtime hit Billionsand a high-profile Instagram spotlight from Dwayne Johnson that generated more than 10 million likes.
With Southern Boogie, Morrow isn’t looking in the rear-view mirror. He’s kicking the door open, turning the amps up, and stepping fully into chapter two — louder and more himself than ever before.